Regional Sales and Social Marketing Officer

---

Department/Group: Sales and Marketing Travel Required: Yes Location: Jigjiga Position Type: Full-time Level/Salary Range: In line with MELA's salary scale Date Posted: 25/03/2026

About MELA for Her

MELA FOR HER is a social enterprise based in Ethiopia, dedicated to transforming the lives of women and girls across the country. We provide access to affordable, eco-friendly menstrual products, deliver menstrual health education, and create job opportunities for women.

We envision a world where every girl and woman has access to sustainable menstrual products, understands her sexual and reproductive rights, and is empowered to take control of her life and future.

MELA FOR HER is seeking five vibrant, energetic, and committed Regional Sales and Social Marketing Officers (one per location) to strengthen our sales and marketing efforts across the country. You will join a dedicated team of professionals united by a shared commitment to our cause and values. Your primary responsibility will be to design and implement MELA's sales and marketing activities in your assigned region, ensuring that all women and girls in Ethiopia have access to our products and services.

Role and Responsibilities

The Regional Sales and Social Marketing Officer is responsible for driving sales, expanding market reach, and increasing awareness of reusable sanitary products within his/her assigned region. The role blends commercial strategy with community-based education, advocacy, and stakeholder engagement to promote sustainable menstrual health and hygiene, especially among underserved populations. Under the direct supervision of the Sales and Marketing Officer of MELA, the position holder is expected to be responsible for:

1. Sales & Distribution Management

• Develop and implement regional sales strategies to meet monthly, quarterly, and annual sales targets.
• Identify and onboard new distribution channels, including distributors, wholesalers, pharmacies, retail shops, NGOs, schools, cooperatives, and women-led groups.
• Manage relationships with distributors and retail partners to ensure availability and visibility of products.
• Monitor stock levels and coordinate with the sales and social marketing and logistics head office teams to ensure timely product delivery.
• Provide technical support and training to MELA's distributors, wholesalers, pharmacies, retail shops, NGOs, schools, cooperatives, and women-led groups.
• Collect and analyse regional sales data and trends to inform decision-making and forecasting.

2. Market Research & Customer Feedback

• Conduct product and market assessments and stakeholders' mappings to identify opportunities, barriers, and perceptions related to reusable sanitary products.
• Gather and report customer feedback to help improve product design, packaging, and user experience.
• Stay updated on menstrual health trends, competitors, and relevant laws and policies of the target regions.

3. Social Marketing & Awareness Campaigns

• Design and conduct awareness and educational campaigns about menstrual health and MELA product usage.
• Collaborate with local stakeholders (e.g., local governments, schools, health centers, women's associations, community leaders, NGOs) to organize outreach events.
• Coordinate community dialogue sessions, school programs, and workshops tailored to target groups.
• Leverage storytelling, testimonials, and community champions to drive behaviour change.

4. Partnership Development

• Identify and engage potential strategic partners such as local NGOs, government bodies, and the private sector for collaboration.
• Liaise with health and education officials to integrate MELA's products and services into school or public health programs.

5. Branding & Visibility

• Promote MELA's visibility and ensure brand consistency across all regional promotional materials, events, and partnerships.
• Support digital and offline marketing efforts by creating region-specific content (photos, videos, success stories).
• Represent MELA at local bazaars, trade fairs, exhibitions, and development sector platforms.

6. Reporting & Coordination

• Submit regular field reports (weekly/monthly) on sales performance, outreach activities, and challenges.
• Collaborate with the MELA team to align on strategy, campaign rollout, and training needs.
• Mentor, support and supervise women's sales agents or peer educators when relevant.

7. Other Duties

Undertake other duties within the general scope of the post, as assigned by the Sales and Social Marketing Officer.

Qualifications and Education Requirements

• Undergraduate degree in Marketing, Economics, or Business Management related studies.
• Minimum 3–5 years of experience in sales, marketing, or community engagement, preferably in health and hygiene-related products and services.
• A good understanding of social marketing and a passion for cause-based marketing.
• Knowledge and understanding of how the health or related sectors work will be an asset.
• Experience in building and managing highly productive relationships with a wide range of stakeholders.
• Knowledge of most common computer programs (Word, Excel, PowerPoint, Outlook, etc.)
• Fluency in both Amharic and the local language/s and working knowledge of English.
• Experience working in rural and peri-urban communities is highly desirable.
• Deep commitment to menstrual health, gender equality and women's empowerment and alignment with MELA's vision, mission and values.
• Willingness to travel within and outside the region.

Preferred Skills

• Organized, independent, problem-solving, result-oriented and high-planning capacities.
• Excellent interpersonal and networking skills. Ability to work with people from different backgrounds.
• Excellent influential, negotiation, reporting and communication skills.
• Flexibility and ability to adapt to changing contexts.
• Strong creative, strategic, analytical, and personal sales skills.
• Cultural sensitivity and gender awareness.

Required Skills

• Teamwork.
• Problem solving and organizational skills.
• Excellent written and verbal communication skills.

How to Apply

To apply for this position, please send us your CV and motivation letter in English at: hello@melaforher.com with the subject line: Regional Sales and Social Marketing Officer - Jigjiga. The deadline for applications is 3rd April 2026.

For additional questions about this vacancy or the recruitment process, you can contact us at hello@melaforher.com.

Only shortlisted candidates will be contacted.

We are committed to ensuring diversity and gender equality within our organization and encourage applicants from diverse backgrounds to apply. Female candidates with relevant expertise and experience are highly encouraged to apply.

---