Trade Marketing Manager at Heineken Ethiopia

Key Responsibilities

Have a strategic mindset to define a sustainable brand strategy focusing on: RTM, Portfolio, Visibility, Activations, Logistics, Innovation.
Have a 360° mentality to manage and influence different areas/functions: commerce, procurement, capabilities, finance.

Strong external focus to understand trends in the market and a continual evaluation of how our product offerings compare to the competition.
Develop a deep understanding of the customer (participating in research, conducting data analysis, and reading/listening to customer feedback) to effectively serve as the voice of the customer during product development or initiative execution.
Periodic physical trade visits for the purpose of gathering feedback to develop best practices and tools.

Based on the market/customer/consumers/shoppers insight combined with the OPCO priorities, the National TM Manager is in charge of defining the Channel Strategy, developing the PICOS, and deploying on time all the material requested in the market.

The National Trade Marketing Brand Manager is responsible for the full budget >500 Million ETB in order to define all the key elements to win in the market.
Moreover, he is responsible for taking high-level budget decisions of the full commercial strategy with the Sales Manager and the Marketing Manager.

Design strategy focused on attracting, developing and retaining customers.
Collaborate with the Global Team to define/develop/import on time all the relevant POSM to be deployed in the market.
Have clear understanding and tracking of target ambition by region in terms of Brand Vol/Rev, brand power, and additional KPIs.
Support in the Flagship Project and Event Activities.

Coordinate a team of >10 Managers in order to guide the perfect execution in all topics.
Provide leadership and expertise that establishes credibility with business partners and increases the focus on perfect execution on Bottle and Draught.

Enable alignment among commercial teams (i.e. Sales, Marketing, Trade Marketing).
Responsible for ensuring planning during SP, ICP, AP & Business Review cycles of the contact center is included.